$40 at Quip

Quip ‘Smile With Pride’ Electric Toothbrush

It’s Pride Month, when brands put a spotlight on diversity and inclusion and members of the LGBTQ community and their allies rock rainbow-colored swag.

There’s a lot more to Pride than shopping, of course: It’s important to stand up for LGBTQ friends and family, support queer-owned businesses and back leaders that stand against discrimination.

This year alone, there have already been at least 491 anti-LGBTQ bills sponsored in state legislatures across the US, according to the American Civil Liberties Union.

That’s more than twice as many as were introduced all of 2022.

The Pride offerings CNET has selected for 2023 — which include T-shirts, sneakers, watches, cosmetics and more — aren’t just awesome, they come from retailers that are giving a portion of proceeds (or just making substantial donations) to vital organizations like The Trevor Project, the Human Rights Campaign and Trans Lifeline. 

Check out all the great Pride season merchandise below. 

Apple Pride Edition Sport Band and wallpaper

Apple

quip-rechargeable-electric-toothbrush

Quip

Getting up in the morning is a lot more fun when you’re greeted by Quip’s chromatic rainbow toothbrush, which vibrates to let you know when you’ve brushed for two minutes.  

Each toothbrush has three months of battery life and comes with a soft-bristle brush head, a cover and a 4.6-ounce tube of mint toothpaste. The Smile With Pride collection also includes a gum dispenser and refillable floss pick holder, each sold separately.

This year, a portion of proceeds from the collection will go toward Quip’s minimum $50,000 donation to the Tennessee Equality Project, We Are Family and the South Florida nonprofit Prism. 

Bombas Pride Tri-Block Calf Socks

Bombas

Whether you’re buttoned up or walk on the wild side, Bombas Pride collection has something for all tastes. 

This four-pack gives a colorful spin to Bombas’ best-selling cotton-poly triblock calf socks, with cushioned footbeds, antiblister tabs and a reminder to “bee proud” stitched on the inside.

Each purchase gives back to the Ruth Ellis Center, which provides resources in Detroit for young LGBTQ people experiencing homelessness.

Mickey Mouse Spirit Jersey

Disney

You’ll definitely stand out from the crowd in this bold 100% cotton pullover with dropped shoulders. It’s covered in rainbows, hearts, clouds and Mickey Mouse icons, with “Disney Pride” emblazoned on the back in puff ink.

The Disney Pride Collection also includes apparel, toys, games, home decor and more from Marvel, Pixar and Star Wars.

The Walt Disney Company supports LGBTQ nonprofits throughout the year, including the Ali Forney Center, the Los Angeles LGBT Center, PFLAG and Orlando’s Zebra Youth Coalition.

Dr. Martens Jadon Boot Loveis Wise Pride Platforms

Dr Martens

For Pride 2023, Dr Martens collaborated with three queer artists on unique interpretations of some of its most iconic footwear. Illustrator Loveis Wise elevated the eight-hole Jadon boot with a two-inch quad sole. It’s adorned with dreamy imagery celebrating trans and gender-nonconforming people, with star eyelets and a disco-ball lace charm. 

Dr. Martens is continuing its support for The Trevor Project, which provides critical support to LGBTQ youth in crisis, with a $200,000 donation.

Conscious Step socks that save LGBTQ people

Conscious Step

Unlike many Pride collections, Conscious Step’s Socks That Save LGBTQ Lives are available year-round. 
This is a great time to stock up, though, and this three-pack is a great option: Vegan and fair-trade certified, these poly-cotton socks are covered in fun shapes like popsicles, lips and crowns, and have a distinctive rainbow flag patch stitched onto the ankle.

For every set sold, Conscious Step donates $3 to The Trevor Project.

All Love Crusher Headphones

Skullcandy

These colorful headphones have adjustable sensory bass, 40 hours of battery life and fold flat. You can set up your sound profile with the Skullcandy app and control the track and volume via touch controls on the headphones themselves. (They also come with built-in Tile finding technology.)

A portion of the proceeds benefits the nonprofit To Write Love on Her Arms and its mental health programs for LGBTQ people.

Coach Cashin Carry 22 Tote with Fire Island Graphics

Coach

Coach’s Pride collection for 2023 celebrates the iconic gay getaway of Fire Island with custom logos calling out mainstays like Cherry’s on the Bay, the Belvedere guest house, the Pines Pantry and the Blue Whale.

Designed by lead designer Bonnie Cashin, Coach debuted its iconic Cashin Carry in 1969, the same year as the Stonewall Uprising. Her namesake design is perfect for that weekend trip to the Pines or Cherry Grove: A buttery-soft leather tote with an open compartment, multifunction pockets and an easy magnetic closure. 

Other items in the collection include low-top sneakers, graphic cropped tees, a Luna canvas shoulder bag and a rainbow trim knit tank.

Coach continues to contribute to the Hetrick-Martin Institute, the Point Foundation and CenterLink, a national network of LGBTQ Centers. 

Harry's Pride Shave Set

Harry’s

This limited-edition shave set includes a shimmering iridescent handle, three German-engineered blades, foaming shave gel and a travel blade cover — all in a special case with an original poem from queer poet Saeed Jones (When the Only Light is Fire).

For each set sold, Harry’s will donate $5 to The Trevor Project.

Abercrombie & Fitch Elton John crew sweatshirt

Abercrombie & Fitch

Available in sizes XXS to XXXL, this retro black sweatshirt pays tribute to Elton John’s classic 1973 double album, Goodbye Yellow Brick Road. With hits like Candle in the Wind and Bennie and the Jets, it was the out singer’s most successful release ever, selling more than 20 million copies and cementing his legendary status.

Other items in the capsule collection include a gauzy Pride Camp shirt, a crocheted knit tank and high-rise workout shorts, plus accessories like bandanas and crew socks.

This year, A&F is celebrating the theme of “Pride Year-Round” by donating $400,000 to The Trevor Project, the leading crisis intervention nonprofit for queer youth.

Tom of Finland Vodka

Tom of Finland Vodka

Touko Laaksonen, aka “Tom of Finland,” is the godfather of gay erotic art, and his imagery continues to inspire artists, designers and others more than three decades after his passing.

Laaksonen’s impact is celebrated in this organic vodka made from wheat, rye and Arctic water distilled at Finland’s oldest distillery, Lignell & Piispanen. In 2020, Tom of Finland Vodka was named one of Wine Enthusiast’s 10 best vodkas and top 100 spirits of the year.

Five percent of sales benefit the Tom of Finland Foundation, which promotes Laaksonen’s art and legacy, as well as the message of tolerance for all.

Adidas Tiro Training Pride Jacket

Adidas

Adidas partnered on a Pride collection with queer South African designer Rich Mnisi, whose motto is “Let love be your legacy.” This sleek black track jacket juxtaposes Adidas’ iconic triple white stripes with Mnisi’s colorful abstract shapes. Made with sweat-wicking Aeroready material, it’ll keep you dry no matter how worked up you get.

The Adidas x Rich Mnisi Pride collection also includes jerseys, shorts, shoes, swimsuits and more. 

This year, Adidas is continuing its partnership with Athlete Ally, a nonprofit focusing on ending homophobia and transphobia in sports.

Baked by Melissa Pride cupcakes

Baked by Melissa

This colorful 100-pack comes with orange, yellow, red, green, blue and purple vanilla cupcakes, as well as an assortment of cookies-and-cream, chocolate chip pancake, tie-dye, peanut-butter-and-jelly, triple chocolate fudge, red velvet, cookie dough, mint cookie, strawberry eclair, chocolate eclair, cookie butter and marshmallow cupcakes.

From June 1 to 19, Baked by Melissa is offering $20 off its “Rainbow Effect” 100-pack when you use code PRIDE. 

All month long, 10% of net proceeds are being donated to New York City’s The Center.

Levi's baggy shorts

Levi’s

Skittles Pride Pack

Skittles

Skittles turned its packaging into a canvas for five queer artists — illustrator Mady G, cartoonist Bianca Xunise, Chinese-born artist Zipeng Zhu and Philadelphia street artist Symone Salib — who have designed limited-edition Skittles Pride packs, available at select retailers nationwide until mid-July.

Each pack features a QR code that takes fans to the Skittles website, where they can learn from the artists about their work and why Pride matters. 

Skittles will donate $1 for every pack sold to GLAAD in support of its efforts to combat homophobia and transphobia, with a maximum donation of $100,000. 

The North Face Hydrenaline Shorts

The North Face

Who wears short shorts? Dare to bare with the iconic outerwear company’s 2.75-inch shorts, which are water-repellent and wind-resistant.

Inspired by early-2000s performance wear, they’re made entirely from recycled fabric with an eye-catching rainbow gradient and the slogan “Outdoors Together” emblazoned opposite The North Face logo.

The North Face’s 2023 Summer of Pride collection also includes T-shirts, tank tops, sneakers and hoodies. 

The company is continuing its partnership with Brave Trails, a residential summer camp for LGBTQ youth.

Kind Pride Bar

Kind

Kind Snacks’ Pride bar is back, this time with milk chocolate and peanut butter, available in a convenient 12-pack. 

The company is donating $50,000 to the Ali Forney Center, a New York organization helping LGBT youth experiencing homelessness.

You’re receiving price alerts for Kind Pride Bar

Reebok nano x3 training shoes

Reebok

Made with input from Colorful Soles, Reebok’s LGBTQ affinity group, these training shoes come in all sizing and are made from at least 30% recycled or repurposed materials. The white upper is contrasted with teal and lilac highlights and a rainbow color swatch on the sole.

Unity by Reebok, the brand’s first footwear and apparel line focused on genderless products, includes sneakers, windbreakers, a graphic tee and a bodysuit.  

Reebok is donating $15,000 to the LGBTQ youth wellness program at Boston’s Whittier Street Health Center.

Star Wars Pride T-shirt

Disney

savage X fenty I dare hue bustier

Savage X Fenty

As bold as Rihanna, this mesh bustier has a mesh body, colorblock microfiber panels and adjustable crisscross straps and garter grips.

The Savage X Pride capsule collection also includes corsets, bralettes, boxer briefs, sleep tanks, socks and more, for all genders.
This year, Savage X Fenty, Fenty Beauty and Fenty Skin are partnering with the Clara Lionel Foundation in its work to support the LGBTQ community in the Caribbean.

Fossil Everett Watch

Fossil

This special edition of Fossil’s Everett watch incorporates the colors of the Pride and Trans flags, complemented by a stainless steel silver-tone 42MM case and 18MM bracelet. This unique timepiece can be personalized with engraving.

Fossil’s Love Unites collection also includes rings and a chain necklace.

Since 2021, Fossil has donated more than $275,000 to The Trevor Project, which provides suicide-prevention and crisis-intervention services for queer youth.

Crystal Head Vodka "Paint with Pride" Bottle

Crystal Head Vodka

Target "Bien Proud" Tee

Target

Target partnered with a bunch of LGBTQ artists and queer-owned companies for its 2023 Pride capsule collection, which includes apparel, footwear, baby clothes and accessories, as well as music, movies and home decor.

We love this “Bien Proud” t-shirt from JZD, a queer- and Latinx-owned lifestyle brand run by Jen and Vero Zeano. It’s available in sizes XS to 4X, and in kids, toddler and baby versions, too.

Target is continuing its long partnership with GLSEN, which creates affirming and accessible spaces for LGBTQ students, with a $250,000 donation for Pride month.

Converse Chuck 70 De Luxe Heel

Converse

It doesn’t get any bolder than these glittery platform heels inspired by Converse’s iconic Chucks. Available in inclusive sizing, they sport a color-blocked sole and rep the colors of the Pride Progress flag on the tongue, heel and Chuck Taylor All-Star patch.

Designed by LGBTQ employees at Converse, the Proud to Be collection also includes Chuck Taylor All-Star and All Star Lift shoes, the Chuck 70 low-tops and the Run Star Legacy CX, as well as tee shirts, laces and more.

Converse has donated $2.5 million to LGBTQ groups since 2015, including the It Gets Better Project, New York’s Ali Forney Center and the Bagley Center in Boston.

Calvin Klein Show Up for Trans Youth T-Shirt

Calvin Klein

The front of this relaxed-fit cotton tee encourages spectators to “Show up for trans youth,” while the back salutes the Transgender Law Center, a legal nonprofit advocating for self-determination for all gender identities.
This year, Calvin Klein is donating more than $220,000 to the TLC, along with other LGBTQ organizations like PFLAG National and ILGA World.

The 2023 “This Is Love” collection also includes shorts, tanks, briefs, jockstraps, bralettes, sunglasses and more.

Listerine Care with Pride bottle

Johnson & Johnson

In June, a variety of Johnson & Johnson products will feature Care With Pride packaging,This 33.8 fluid ounce bottle of Listerine is adorned with rainbow flags and other Pride imagery.

Inside, it’s still the same antiseptic mouthwash, though, with a cool mint flavor and the ability to kill 99% of the germs that cause plaque, gingivitis and bad breath.

Other products in the Care With Pride campaign include Neutrogena Makeup Remover Wipes, Clean & Clear Morning Burst Facial Cleanser and OGX’s biotin and collagen shampoo.

Since 2011, Care With Pride has donated more than $1.5 million to LGBTQ advocacy groups. This year, the campaign is spotlighting Family Equality, which provides legal support for LGBTQ families. 

You can find the line on Amazon and at select Walgreens, CVS and Ulta Beauty locations.

DC Book of Pride

DC Comics

DC Comics is spotlighting more than 50 queer heroes (and villains) in this hardcover compendium written by Jadzia Axelrod (Galaxy: The Prettiest Star ) with art by Paulina Ganucheau (Wonder Woman: The Adventures of Young Diana). 

Get the lowdown on Harley Quinn and Poison Ivy, Superman (Jon Kent) and Robin (Tim Drake), Batwoman, Dreamer and many more

On May 30, the 104-page prestige comic DC Pride hits stores with stories featuring Robin, Flash, Green Lantern, Superman and many other LGBTQ characters.

DC Comics is continuing its partnerships with GLAAD, Family Equality, PFLAG, Human Rights Campaign and the trans advocacy group Flux.

You’re receiving price alerts for The DC Comics Book of Pride

PetSmart You Are Loved crown and cape combo

PetSmart

This Pride, adorn your feline ally in rainbow regalia with this fun combo. The crown comes with an adjustable drawstring for a snug but comfortable fit around the chin, while the cape is secured with an adjustable Velcro snap. 

Other items in PetSmart’s 2023 You Are Loved collection include a Pride bucket hat for your pup, a bowtie for your kitty and even wings for your reptile.

PetSmart is making a $200,000 donation to GLSEN, which advocates for LGBTQ youth in grades K-12.

Under Armour HOVR Phantom 3 Slip Shoes

Under Armour

Yankee Candle Love for All Candle

Yankee Candle

This three-wick candle made from a soy-wax blend has notes of peony, driftwood and amber, and a burn time of up to 50 hours.

Yankee Candle is supporting Rainbow Railroad, which helps queer individuals worldwide seek safety.

You’re receiving price alerts for Yankee Candle ‘Love for All’ Candle

Glow Recipe Pride Toner

Glow Recipe

Keep your skin moist and supple with this toner, made with watermelon, cactus water extract and polyhydroxy acids to hydrate, exfoliate and reduce the size and appearance of pores.

Glow Recipe is donating $15,000 to the It Gets Better Project, in addition to $15,000 in product donations.

chubbies full spectrum swim shorts

Chubbies

These swim trunks have a four-inch inseam, elastic waist and built-in mesh line, with the progress Pride flag stripe down the left leg and on the back pocket. 

Chubbies Pride collection also includes more swim trunks, briefs, overalls and hats.
For each item sold, $5 will be donated to Foundation 43, a nonprofit providing LGBTQ youth with access to effective mental health care and suicide prevention.

Psycho Bunny Pride Tee

Psycho Bunny

Psycho Bunny has launched a special Pride t-shirt designed by store manager Michael J. Lopez with a rainbow-colored version of the menswear’s logo and the message to “Live out loud.”

All net proceeds will be donated to the OnePulse Foundation, which supports events, educational programs, and sponsorships for LGBTQ youth.

Rainbow

Rainbow Beauty

Tackle dryness and discoloration with Rainbow Beauty’s hydrating vegan body butter, available in a five-ounce container. It blends the healing properties of cocoa butter, shea, and coconut for relief anywhere on the body. 

A portion of proceeds benefit the Los Angeles LGBT Center.

Graydon Skincare Superfood Serum

Graydon

This Pride, the Canadian beauty brand launched a limited edition version of its Superfood Serum, a revitalizing formula that nourishes skin and promotes elasticity, while offering protection from drying and long-term damage.

One dollar from every purchase is being donated to Rainbow Railroad, which helps queer individuals escape violence and persecution in their home countries.

IKEA Storstomma Shopping Bag

Ikea

Go big this Pride with a rainbow-colored edition of Ikea’s popular Frakta shopping bag. Waterproof and durable, it’s more than a foot deep and can carry loads of up to 150 pounds.

Ikea is donating 100% of sales (up to $50,000) to True Colors United, which assists LGBTQ youth experiencing homelessness.




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