With a two-day battery life, satellite connectivity and seriously rugged design, its easy to see why CNET reviewer Vanessa Hand Orellana likened the Apple Watch Ultra 3 to a “Land Rover for your wrist.” Its our powerhouse pick among the top smartwatches of 2026, and as you might expect, it doesn’t come cheap.
The $799 starting price is certainly intimidating, but there are a few ways to help cut down on the cost. Direct discounts are still pretty rare, but you can shave hundreds off the price with an eligible trade-in, or with the activation of a new line at major cell carriers.
These offers come and go frequently, and we’ll continue to update this page as new deals pop up. Be sure to check back often, and take a look at our full roundup of all the best Apple Watch deals for even more savings on Apple wearables.
Buying a new Apple Watch Ultra 3? Don’t forget to check out the best deals on the new iPhone 17 series and accessories like the AirPods Pro 3.
Apple Watch Ultra 3 deals
The Apple Watch Ultra 3 is up for grabs. Here’s how you can score it for less. We’ll continue adding offers as more retailers and carriers roll them out.
Ultra 3 deals are still pretty slim at Amazon, but the online retailer does have select configurations available for $780. There’s no discount listed, but that is $19 less than the original starting price.
We’d also advise you to double-check the seller and shipper before you place your order. Most configurations are being sold by Amazon directly at the moment, but there are a handful of sketchy, third-party vendors floating around its site.
If you’re upgrading from an older Apple Watch, you can trade it in at Apple for up to $335 in credit towards the Ultra 3. You’ll also get 3% cash back when you make purchase the with an Apple Card.*
You can order the new Apple Watch Ultra 3 at Best Buy now, and if you have an older device to trade in, you can get up to $250 of trade-in credit. To figure out what your watch is worth, check Best Buy’s website. You can also split the cost of the new watch into monthly installments, pending approval.
You also get four months of free Apple Fitness Plus thrown in as well.
Adding a new line on T-Mobile’s Watch Plan Plus will automatically knock $201 off the Apple Watch Ultra 3, which bring the cost down to around $25 per month.
There’s also a buy one, get one for $300 off deal, which also requires the activation of at least one new watch line.
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How much does the Apple Watch Ultra 3 cost?
The Apple Watch Ultra 3 starts at $799 (£749, AU$1,399) and is available to order. It costs an extra $100 if you want to upgrade the band to the stylish titanium Milanese loop.
Should I upgrade to the Apple Watch Ultra 3?
CNET’s experts will test this smartwatch and deliver a thorough, in‑depth review soon. In the meantime, you can read expert Jeff Carlson’s breakdown of the upgrades. The general advice holds true: If you have an older Apple Watch from several generations ago, upgrading could offer significant improvements.
But if you own a relatively newer smartwatch, you may prefer to wait for a deeper analysis that compares your current watch to the Ultra 3. Alternatively, you may choose the Apple Watch Series 11 flagship if you don’t need all the features included in the Ultra 3.
If you’re shopping for previous models, our roundup of the best Apple Watch deals includes sales on the Apple Watch Series 10, Apple Watch Series 9, Apple Watch SE and Apple Watch Ultra 2.
Switching to an Android smartwatch? We’ve also found plenty of Samsung Galaxy Watch and Google Pixel Watch deals available.
*All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer.
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