The Apple Watch Ultra 3 is back down to $700, and with Prime Day just a few days out, it’s a solid sign to buy as soon as possible. The Ultra 3 is one of Apple’s newest releases, having launched in September 2025. This $99 price drop on Amazon is genuinely a good discount on one of the best smartwatches on the market.

It’s worth noting that the discount only applies to the black titanium case with the black ocean band; other configurations are priced differently. Discounts on Apple products are rare to begin with, though Prime Day is starting to change that a little bit. And historically, deals on the Apple Watch Ultra 3 don’t tend to stick around for long, so it’s worth buying it sooner rather than later if you’re interested.

The watch comes in a large, bright 49mm size, making it easy to read. Despite that huge display, Apple Watch Ultra 3 owners can expect long-lasting battery life. In fact, the Apple Watch Ultra 3 can last up to 42 hours on a charge with normal use and up to 72 hours in low-power mode.

This Apple Watch comes with all the usual health and fitness monitoring features, as well as sleep tracking. It can monitor your heart rate, track your progress with its precise dual-frequency GPS, and do a whole lot more. The Ultra variant also adds advanced features, including emergency SOS via satellite and a siren, ideal for outdoorsy types, as well as improved water resistance for scuba diving and other water sports.

All Apple Watch Ultra 3 models come with cellular modems inside, so you can connect them to your carrier, assuming it supports the Apple Watch’s eSIM. That’ll allow you to stay connected even when you don’t have your iPhone with you.

If the standard Apple Watch models can’t quite live up to your busy, active lifestyle, this is the model for you. Be sure to order your new smartwatch before this deal expires.

Why this deal matters

The latest Apple Watch Ultra 3 is the best of its kind, especially if you’re a long-distance runner, water sports enthusiast or hiker. The lowest we’ve ever seen it go is $679, and this deal is just a shade over that. Outside of a major shopping event, it’s about as low as we can expect it to go.