All month long, brands have been putting a spotlight on the LGBTQ community with rainbow-colored Pride swag.
There’s a lot more to Pride than shopping, of course. That’s why the Pride offerings CNET has selected for 2023 come from retailers that are making substantial donations to vital organizations like The Trevor Project, the Human Rights Campaign and PFLAG.
Check out T-shirts, sneakers, toys, cosmetics and more, below.
The Air Max gets an eye-catching makeover with nostalgic hues that invoke the Pride flag. This performance running shoe features a ruffle pattern, removable charms and a customizable tongue.
In addition to releasing the 2023 Be True collection, Nike is contributing more than $3 million to dozens of organizations that support the LGBTQ community
Combining a rigid look with all the comfort of stretch, these Selvedge denim straight-leg jeans have a roomy ’90s-inspired fit with a lived-in Norwood wash.
Getting up in the morning is a lot more fun when you’re greeted by Quip’s chromatic rainbow toothbrush, which vibrates to let you know when you’ve brushed for two minutes.
Each toothbrush has three months of battery life and comes with a soft-bristle brush head, a cover and a 4.6-ounce tube of mint toothpaste. The Smile With Pride collection also includes a gum dispenser and refillable floss pick holder, each sold separately.
This year, a portion of proceeds from the collection will go toward Quip’s minimum $50,000 donation to the Tennessee Equality Project, We Are Family and the South Florida nonprofit Prism.
Vans’ iconic low-tops get an embroidered rainbow wave along the sidestripes, with the message “Love is Love” printed on the heels. The Pride Old Skool has sturdy suede-and-canvas uppers and signature rubber waffle outsoles.
This four-pack gives a colorful spin to Bombas’ best-selling cotton-poly triblock calf socks, with cushioned footbeds, antiblister tabs and a reminder to “bee proud” stitched on the inside.
With each purchase from the Pride collection, one clothing item will be donated to organizations supporting people facing homelessness. Bombas is also making a donation to the Ruth Ellis Center in Detroit, which provides resources for at-risk LGBTQ youth.
LGBTQ employees of DavidsTea were invited to choose their favorite blends: Hibiscus Splash is one of the company’s most popular, a caffeine-free mix of hibiscus, pineapple and cranberries that’s delicious hot or cold.
All month long, 10% of sales of Hibiscus Splash, Just Peachy and Sunny C blends will be given to Rainbow Railroad, which helps at-risk LGBTQ people worldwide find safety.
With the Pride flag incorporated into the wrapping, this burrito encourages people to “love what makes you real.” It’s part of the “Pride Edit” on the Chipotle Goods website, along with other lightweight cotton tees with graphics celebrating the LGBTQ community.
For each item sold, Chipotle is donating $10 to The Trevor Project, with a minimum donation of $15,000. And through June 18, customers can round up their total on the Chipotle app to the next highest dollar amount and donate the extra change to the organization.
These eye-catching square frames are made of translucent acetate and sport a rainbow design overlaid on a clear or orange base.
You’ll definitely stand out from the crowd in this bold 100% cotton pullover with dropped shoulders. It’s covered in rainbows, hearts, clouds and Mickey Mouse icons, with “Disney Pride” emblazoned on the back in puff ink.
Every Man Jack’s Rainbow Railroad kit includes the company’s signature sea salt, sandalwood and cedarwood body washes, as well as the limited edition juniper sage wash.
Proceeds from each set support Rainbow Railroad, which supports LGBTQ people escaping violence and discrimination worldwide.
This gender-neutral tank has a rainbow sunburst on the chest and the American Sign Language gesture for “love” embroidered on the back.
Available in sizes XXS to XXL, it’s made with Dockers’ Water
The 2023 Dockers Pride collection also includes shorts, tees and a crewneck sweatshirt, all in the brand’s signature khaki color.
Dockers is continuing its partnership with the Stonewall Community Foundation and donating to Casa Frida, a shelter in Mexico City that supports members of the LGBTQ community fleeing violence and displacement.
For Pride 2023, British bootmaker Dr. Martens has collaborated with three queer artists on unique interpretations of its most iconic footwear. Illustrator Loveis Wise elevated the eight-hole Jadon boot with a 2-inch quad sole, adorned with star eyelets and a disco-ball lace charm, plus dreamy imagery celebrating trans and gender-nonconforming people.
Up your skincare regimen with this daily-use moisturizer, formulated to hydrate and maintain your skin with squalane, snow mushroom and moringa seed oil.
From June 26 to 30, a portion of proceeds from all Jackfir sales will go to LGBT Outdoors.
These colorful headphones have adjustable sensory bass, 40 hours of battery life and fold flat. You can set up your sound profile with the Skullcandy app and control the track and volume via touch controls on the headphones themselves. (They also come with built-in Tile finding technology.)
This limited-edition shave set includes a shimmering iridescent handle, three German-engineered blades, foaming shave gel and a travel blade cover — all in a special case with an original poem from queer poetSaeed Jones (When the Only Light is Fire).
Available in sizes XXS to XXXL, this retro black sweatshirt pays tribute to Elton John’s classic 1973 double album, Goodbye Yellow Brick Road. With hits like Candle in the Wind and Bennie and the Jets, it was the out singer’s most successful release ever, selling more than 20 million copies and cementing his legendary status.
Adidas partnered on a Pride collection with queer South African designer Rich Mnisi, whose motto is “Let love be your legacy.” This sleek black track jacket juxtaposes Adidas’ iconic triple white stripes with Mnisi’s colorful abstract shapes. Made with sweat-wicking Aeroready material, it’ll keep you dry no matter how worked up you get.
This year, Adidas is continuing its partnership with Athlete Ally, a nonprofit focusing on ending homophobia and transphobia in sports.
Baked by Melissa
This colorful 100-pack comes with orange, yellow, red, green, blue and purple vanilla cupcakes, as well as an assortment of cookies-and-cream, chocolate chip pancake, tie-dye, peanut-butter-and-jelly, triple chocolate fudge, red velvet, cookie dough, mint cookie, strawberry eclair, chocolate eclair, cookie butter and marshmallow cupcakes.
From June 1 to 19, Baked by Melissa is offering $20 off its “Rainbow Effect” 100-pack when you use code PRIDE.
All month long, 10% of net proceeds are being donated to New York City’s The Center.
This San Clemente, California-based sock company is celebrating Pride in comfort, with creamy white crew socks sporting the Stance logo with a rainbow redesign. (They’re also available as no-show socks, if that’s your jam.)
Stance is continuing its support of Encircle and a portion of proceeds from this collection will benefit the organization’s mental health services for LGBTQ youth in Utah.
This durable canvas tote praises “radical love,” with a signature Pride logo and rainbow Levi’s tab, plus an adjustable strap and zipper closure for comfort and security.
Levi’s Pride collection also includes tops, shorts, a trucker jacket, tees, a sheer dress and more.
This Pride season, Levi’s is making a $100,000 donation to OutRight International, which supports global LGBTQ rights.
This soft cotton polo with a split neck has a bright rainbow J-class logo design. Throughout June, Nautica is donating 50% of proceeds from its Pride Collection to The Trevor Project.
The North Face
Lightweight, versatile and able to tackle the trail or the sidewalk, these trainers celebrate Pride with a subtle rainbow gradient on a black base.
TNF’s Oxeyes have premium webbing details and breathable uppers made from recyclable materials.
This Pride, CB2 is offering original artwork from five international LGBTQ artists. This image from Ryan Pfluger celebrates “safe spaces of spontaneity and creativity,” according to the artist, and is part of a body of work in which Pfluger photographed queer friends and strangers on joyful excursions.
A 24-inch print on luster photo paper, it comes with an aluminum frame with a matte black finish.
Gay-owned label JCRT has partnered with multidisciplinary artist Nayland Blake on a new menswear collection. The ATDM (Artist, Title, Date, Medium) line includes handmade t-shirts and collared shirts available in white or gray.
Each top is emblazoned with the phrase “This is clothing of the opposite gender,” using language from bills proposed in Arizona that target drag performers and the trans community.
Only 100 of each is being produced, and each shirt will be numbered. All proceeds benefit the Transgender Law Center.
Kind Snacks’ Pride bar is back, this time with milk chocolate and peanut butter, available in a convenient 12-pack.
The company is donating $50,000 to the Ali Forney Center, a New York organization helping LGBT youth experiencing homelessness.
You’re receiving price alerts for Kind Pride Bar
Made with input from Colorful Soles, Reebok’s LGBTQ affinity group, these training shoes come in all sizes and are made from at least 30% recycled or repurposed materials. The white upper is contrasted with teal and lilac highlights and a rainbow color swatch on the sole.
Puma’s Pride sneaker features a black suede upper with a white leather stripe and its new “Downtown Pride” pattern, composed of grassroots iconography and symbols, along the top and bottom.
Puma’s We Are Everywhere collection also includes tops, shorts, hoodies, tees, tote bags, hats and more. The company is also continuing its longstanding partnership with The Trevor Project.
This limited-edition candy bar has a white chocolate base, infused with strawberry, orange, lemon and blueberry.
All year long, Compartes donates 10% of all sales from the Care Bears Rainbow Chocolate Bar to Lady Gaga’s Born This Way Foundation.
This special edition of Fossil’s Everett watch incorporates the colors of the Pride and Trans flags, complemented by a stainless steel silver-tone 42mm case and 18mm bracelet. This unique timepiece can be personalized with engraving.
Since 2021, Fossil has donated more than $275,000 to The Trevor Project, which provides suicide-prevention and crisis-intervention services for queer youth.
The Pride-inspired graphics on these 4-inch running shorts were designed in collaboration with Lululemon’s LGBTQ employee network.
In 2023, Lululemon is contributing more than $1 million to the Trevor Project and Rainbow Railroad.
Crystal Head Vodka
Target partnered with a bunch of LGBTQ artists and queer-owned companies for its 2023 Pride capsule collection, which includes apparel, footwear, baby clothes and accessories, as well as music, movies and home decor.
We love this “Bien Proud” T-shirt from JZD, a queer- and Latinx-owned lifestyle brand run by Jen and Vero Zeano. It’s available in sizes XS to 4X, and in kids, toddler and baby versions too.
Target is continuing its long partnership with GLSEN, which creates affirming and accessible spaces for LGBTQ students, with a $250,000 donation for Pride month.
The front of this relaxed-fit cotton tee encourages spectators to “Show up for trans youth,” while the back salutes the Transgender Law Center, a legal nonprofit advocating for self-determination for all gender identities.
This year, Calvin Klein is donating more than $220,000 to the TLC, along with other LGBTQ organizations like PFLAG National and ILGA World.
Inside, it’s still the same antiseptic mouthwash, though, with a cool mint flavor and the ability to kill 99% of the germs that cause plaque, gingivitis and bad breath.
Other products in the Care With Pride campaign include Neutrogena Makeup Remover Wipes, Clean & Clear Morning Burst Facial Cleanser and OGX’s biotin and collagen shampoo.
Since 2011, Care With Pride has donated more than $1.5 million to LGBTQ advocacy groups. This year, the campaign is spotlighting Family Equality, which provides legal support for LGBTQ families.
You can find the line on Amazon and at select Walgreens, CVS and Ulta Beauty locations.
You’re receiving price alerts for Listerine ‘Care With Pride’ Bottle
DC Comics is spotlighting more than 50 queer heroes (and villains) in this hardcover compendium written by Jadzia Axelrod (Galaxy: The Prettiest Star), with art by Paulina Ganucheau (Wonder Woman: The Adventures of Young Diana).
Get the lowdown on Harley Quinn and Poison Ivy, Superman (Jon Kent) and Robin (Tim Drake), Batwoman, Dreamer and many more.
On May 30, the 104-page prestige comic DC Pride hits stores with stories featuring Robin, Flash, Green Lantern, Superman and many other LGBTQ characters.
You’re receiving price alerts for The DC Comics Book of Pride
These unisex slip-ons have an unmistakable rainbow pattern on the rubber outsole and tongue loop, and sport UA’s proprietary HOVR foam cushioning, which helps propel you forward while reducing impact on your joints.
Bungee cords over the midfoot offer a snug fit while allowing the shoes to remain breathable, comfortable and easy to get off and on.
For each item sold, $5 will be donated to Foundation 43, a nonprofit providing LGBTQ youth with access to effective mental health care and suicide prevention.
Psycho Bunny has launched a special Pride T-shirt designed by store manager Michael J. Lopez with a rainbow-colored version of the menswear’s logo and the message to “Live out loud.”
All net proceeds will be donated to the OnePulse Foundation, which supports events, educational programs, and sponsorships for LGBTQ youth.
Take your Pride with you with this limited-edition carry-on from Roam, featuring a bold rainbow pattern on the front that ensures you’ll never lose it at the airport.
Measuring 22 by 14.5 by 8.5 inches, this 7.3-pound roller comes with a 100-day money-back trial and a lifetime guarantee on noncosmetic damage.
Roam is donating $100 from the sale of each piece to New Alternatives, which works to reduce homelessness among LGBTQ youth.
Athletic Brewing is celebrating Pride month with this citrus-forward IPA named after the famous climb in Red Rock Canyon. The non-alcoholic brew is available in six-packs while supplies last.
All profits from sales of Rainbow Wall benefit organizations that support the LGBTQ community, like San Diego Pride and the Out Foundation, which works to remove barriers to participation in fitness.
This 22-ounce double-wall stainless steel tumbler features an acrylic lid with a spill-proof slide closure.
The PF Pride line also includes tank tops, T-shirts, tote bags, hats and more.
Planet Fitness will donate 100% of the profits from the line to the It Gets Better campaign, with a minimum donation of $10,000.
Rainbow Beauty Hydrate Body Butter
Tackle dryness and discoloration with Rainbow Beauty’s hydrating vegan body butter, available in a 5-ounce container. It blends the healing properties of cocoa butter, shea, and coconut for relief anywhere on the body.
This Pride, the Canadian beauty brand launched a limited edition version of its Superfood Serum, a revitalizing formula that nourishes skin and promotes elasticity, while offering protection from drying and long-term damage.
One dollar from every purchase is being donated to Rainbow Railroad, which helps queer individuals escape violence and persecution in their home countries.
Satisfy your sweet tooth with this queer-owned ice creamery’s Pride treat. The Love Out Loud sammie features cheesecake ice cream with a strawberry swirl sandwiched between two rainbow-confetti sprinkle cookies.
This year, Coolhaus is making a $25,000 donation to GLAAD.