$40 at Quip

Quip ‘Smile With Pride’ Electric Toothbrush

All month long, brands have been putting a spotlight on the LGBTQ community with rainbow-colored Pride swag.

There’s a lot more to Pride than shopping, of course. That’s why the Pride offerings CNET has selected for 2023 come from retailers that are making substantial donations to vital organizations like The Trevor Project, the Human Rights Campaign and PFLAG.

Check out T-shirts, sneakers, toys, cosmetics and more, below. 

Nike Air Max Be True sneakers


The Air Max gets an eye-catching makeover with nostalgic hues that invoke the Pride flag. This performance running shoe features a ruffle pattern, removable charms and a customizable tongue.

In addition to releasing the 2023 Be True collection, Nike is contributing more than $3 million to dozens of organizations that support the LGBTQ community 

Apple Pride


Combining a rigid look with all the comfort of stretch, these Selvedge denim straight-leg jeans have a roomy ’90s-inspired fit with a lived-in Norwood wash.

This year, 50% of the purchase price of items in Madewell’s gender-inclusive Love to All collection will go to the ACLU.


Getting up in the morning is a lot more fun when you’re greeted by Quip’s chromatic rainbow toothbrush, which vibrates to let you know when you’ve brushed for two minutes.  

Each toothbrush has three months of battery life and comes with a soft-bristle brush head, a cover and a 4.6-ounce tube of mint toothpaste. The Smile With Pride collection also includes a gum dispenser and refillable floss pick holder, each sold separately.

This year, a portion of proceeds from the collection will go toward Quip’s minimum $50,000 donation to the Tennessee Equality Project, We Are Family and the South Florida nonprofit Prism. 

Vans Old Skool Pride Shoes


Vans’ iconic low-tops get an embroidered rainbow wave along the sidestripes, with the message “Love is Love” printed on the heels. The Pride Old Skool has sturdy suede-and-canvas uppers and signature rubber waffle outsoles.

The Together as Ourselves collection also includes hightops, t-shirts, socks, hoodies, kids’ shoes and more.

Vans is donating $200,000 to organizations that advocate and support the LBGTQ community.


Whether you’re buttoned up or walk on the wild side, Bombas Pride collection has something for all tastes. 

This four-pack gives a colorful spin to Bombas’ best-selling cotton-poly triblock calf socks, with cushioned footbeds, antiblister tabs and a reminder to “bee proud” stitched on the inside.

With each purchase from the Pride collection, one clothing item will be donated to organizations supporting people facing homelessness. Bombas is also making a donation to the Ruth Ellis Center in Detroit, which provides resources for at-risk LGBTQ youth.  

DAVIDsTea Hibiscus Slash Tea


LGBTQ employees of DavidsTea were invited to choose their favorite blends: Hibiscus Splash is one of the company’s most popular, a caffeine-free mix of hibiscus, pineapple and cranberries that’s delicious hot or cold.

All month long, 10% of sales of Hibiscus Splash, Just Peachy and Sunny C blends will be given to Rainbow Railroad, which helps at-risk LGBTQ people worldwide find safety.

Chipotle Pride Burrito T-Shirt


With the Pride flag incorporated into the wrapping, this burrito encourages people to “love what makes you real.” It’s part of the “Pride Edit” on the Chipotle Goods website, along with other lightweight cotton tees with graphics celebrating the LGBTQ community.

For each item sold, Chipotle is donating $10 to The Trevor Project, with a minimum donation of $15,000. And through June 18, customers can round up their total on the Chipotle app to the next highest dollar amount and donate the extra change to the organization.


These eye-catching square frames are made of translucent acetate and sport a rainbow design overlaid on a clear or orange base. 

EyeBuyDirect is donating 100% of proceeds from the Forever Pride collection, up to $50,000, to The Trevor Project.


You’ll definitely stand out from the crowd in this bold 100% cotton pullover with dropped shoulders. It’s covered in rainbows, hearts, clouds and Mickey Mouse icons, with “Disney Pride” emblazoned on the back in puff ink.

The Disney Pride Collection also includes apparel, toys, games, home decor and more from Marvel, Pixar and Star Wars.

The Walt Disney Company supports LGBTQ nonprofits throughout the year, including the Ali Forney Center, the Los Angeles LGBT Center, PFLAG and Orlando’s Zebra Youth Coalition.

Every Man Jack

Every Man Jack’s Rainbow Railroad kit includes the company’s signature sea salt, sandalwood and cedarwood body washes, as well as the limited edition juniper sage wash. 

Proceeds from each set support Rainbow Railroad, which supports LGBTQ people escaping violence and discrimination worldwide.


This gender-neutral tank has a rainbow sunburst on the chest and the American Sign Language gesture for “love” embroidered on the back.

Available in sizes XXS to XXL, it’s made with Dockers’ Water

The 2023 Dockers Pride collection also includes shorts, tees and a crewneck sweatshirt, all in the brand’s signature khaki color.

Dockers is continuing its partnership with the Stonewall Community Foundation and donating to Casa Frida, a shelter in Mexico City that supports members of the LGBTQ community fleeing violence and displacement.

Dr. Martens Jadon Boot Loveis Wise Pride Platforms

Dr. Martens

For Pride 2023, British bootmaker Dr. Martens has collaborated with three queer artists on unique interpretations of its most iconic footwear. Illustrator Loveis Wise elevated the eight-hole Jadon boot with a 2-inch quad sole, adorned with star eyelets and a disco-ball lace charm, plus dreamy imagery celebrating trans and gender-nonconforming people.

Dr. Martens is continuing its support for LGBTQ organizations. In 2022, the Dr. Martens Foundation provided more than $134,000 to groups like TransNewYork and the UK’s Albert Kennedy Trust and Micro Rainbow.

Jackfir moisturizer


Up your skincare regimen with this daily-use moisturizer, formulated to hydrate and maintain your skin with squalane, snow mushroom and moringa seed oil. 

From June 26 to 30, a portion of proceeds from all Jackfir sales will go to LGBT Outdoors.  


These colorful headphones have adjustable sensory bass, 40 hours of battery life and fold flat. You can set up your sound profile with the Skullcandy app and control the track and volume via touch controls on the headphones themselves. (They also come with built-in Tile finding technology.)

A portion of the proceeds benefits the nonprofit To Write Love on Her Arms and its mental health programs for LGBTQ people.

Coach Pride sneaker



This limited-edition shave set includes a shimmering iridescent handle, three German-engineered blades, foaming shave gel and a travel blade cover — all in a special case with an original poem from queer poet Saeed Jones (When the Only Light is Fire).

For each set sold, Harry’s will donate $5 to The Trevor Project.

Abercrombie & Fitch

Available in sizes XXS to XXXL, this retro black sweatshirt pays tribute to Elton John’s classic 1973 double album, Goodbye Yellow Brick Road. With hits like Candle in the Wind and Bennie and the Jets, it was the out singer’s most successful release ever, selling more than 20 million copies and cementing his legendary status.

Other items in the capsule collection include a gauzy Pride Camp shirt, a crocheted knit tank and high-rise workout shorts, plus accessories like bandanas and crew socks.

This year, A&F is celebrating the theme of “Pride Year-Round” by donating $400,000 to The Trevor Project, the leading crisis intervention nonprofit for queer youth.


Adidas partnered on a Pride collection with queer South African designer Rich Mnisi, whose motto is “Let love be your legacy.” This sleek black track jacket juxtaposes Adidas’ iconic triple white stripes with Mnisi’s colorful abstract shapes. Made with sweat-wicking Aeroready material, it’ll keep you dry no matter how worked up you get.

The Adidas x Rich Mnisi Pride collection also includes jerseys, shorts, shoes, swimsuits and more. 

This year, Adidas is continuing its partnership with Athlete Ally, a nonprofit focusing on ending homophobia and transphobia in sports.

Baked by Melissa

This colorful 100-pack comes with orange, yellow, red, green, blue and purple vanilla cupcakes, as well as an assortment of cookies-and-cream, chocolate chip pancake, tie-dye, peanut-butter-and-jelly, triple chocolate fudge, red velvet, cookie dough, mint cookie, strawberry eclair, chocolate eclair, cookie butter and marshmallow cupcakes.

From June 1 to 19, Baked by Melissa is offering $20 off its “Rainbow Effect” 100-pack when you use code PRIDE. 

All month long, 10% of net proceeds are being donated to New York City’s The Center.

Encircle X Stance Love Socks


This San Clemente, California-based sock company is celebrating Pride in comfort, with creamy white crew socks sporting the Stance logo with a rainbow redesign. (They’re also available as no-show socks, if that’s your jam.)

Stance is continuing its support of Encircle and a portion of proceeds from this collection will benefit the organization’s mental health services for LGBTQ youth in Utah. 


This durable canvas tote praises “radical love,” with a signature Pride logo and rainbow Levi’s tab, plus an adjustable strap and zipper closure for comfort and security.

Levi’s Pride collection also includes tops, shorts, a trucker jacket, tees, a sheer dress and more.

This Pride season, Levi’s is making a $100,000 donation to OutRight International, which supports global LGBTQ rights.

nautica polo


This soft cotton polo with a split neck has a bright rainbow J-class logo design. Throughout June, Nautica is donating 50% of proceeds from its Pride Collection to The Trevor Project.

The North Face Oxeye Shoes

The North Face

Lightweight, versatile and able to tackle the trail or the sidewalk, these trainers celebrate Pride with a subtle rainbow gradient on a black base.

TNF’s Oxeyes have premium webbing details and breathable uppers made from recyclable materials.

The North Face’s 2023 Summer of Pride collection also includes shorts and hoodies, plus the “Outdoors Together” tee and tank top. The company is continuing its partnership with Brave Trails, a residential summer camp for LGBTQ youth. 

Ryan Pfluger's Duality


This Pride, CB2 is offering original artwork from five international LGBTQ artists. This image from Ryan Pfluger celebrates “safe spaces of spontaneity and creativity,” according to the artist, and is part of a body of work in which Pfluger photographed queer friends and strangers on joyful excursions.

A 24-inch print on luster photo paper, it comes with an aluminum frame with a matte black finish.

CB2 is giving $15 of each sale to Lady Gaga’s Born This Way Foundation, which is donating the funds to CenterLink, a nationwide network of LGBTQ community centers.



Gay-owned label JCRT has partnered with multidisciplinary artist Nayland Blake on a new menswear collection. The ATDM (Artist, Title, Date, Medium) line includes handmade t-shirts and collared shirts available in white or gray.

Each top is emblazoned with the phrase “This is clothing of the opposite gender,” using language from bills proposed in Arizona that target drag performers and the trans community.

Only 100 of each is being produced, and each shirt will be numbered. All proceeds benefit the Transgender Law Center


Kind Snacks’ Pride bar is back, this time with milk chocolate and peanut butter, available in a convenient 12-pack. 

The company is donating $50,000 to the Ali Forney Center, a New York organization helping LGBT youth experiencing homelessness.

You’re receiving price alerts for Kind Pride Bar


Made with input from Colorful Soles, Reebok’s LGBTQ affinity group, these training shoes come in all sizes and are made from at least 30% recycled or repurposed materials. The white upper is contrasted with teal and lilac highlights and a rainbow color swatch on the sole.

Unity by Reebok, the brand’s first footwear and apparel line focused on genderless products, includes sneakers, windbreakers, a graphic tee and a bodysuit.  

Reebok is donating $15,000 to the LGBTQ youth wellness program at Boston’s Whittier Street Health Center.


Part of the Star Wars Pride collection, this six-piece set includes R2, R4, R5, R6, R7 and R8 units in an array of colors. 

The Walt Disney Company, which owns Star Wars, continues to support LGBTQ nonprofits worldwide, including the It Gets Better Project, the LGBTQ Center Orange County, Famiglie Arcobaleno in Italy and Nijiiro Diversity in Japan.

Puma We Are Everywhere Sneakers


Puma’s Pride sneaker features a black suede upper with a white leather stripe and its new “Downtown Pride” pattern, composed of grassroots iconography and symbols, along the top and bottom. 

Puma’s We Are Everywhere collection also includes tops, shorts, hoodies, tees, tote bags, hats and more.
The company is also continuing its longstanding partnership with The Trevor Project.


This limited-edition candy bar has a white chocolate base, infused with strawberry, orange, lemon and blueberry.

All year long, Compartes donates 10% of all sales from the Care Bears Rainbow Chocolate Bar to Lady Gaga’s Born This Way Foundation.


This special edition of Fossil’s Everett watch incorporates the colors of the Pride and Trans flags, complemented by a stainless steel silver-tone 42mm case and 18mm bracelet. This unique timepiece can be personalized with engraving.

Fossil’s Love Unites collection also includes rings and a chain necklace.

Since 2021, Fossil has donated more than $275,000 to The Trevor Project, which provides suicide-prevention and crisis-intervention services for queer youth.


The Pride-inspired graphics on these 4-inch running shorts were designed in collaboration with Lululemon’s LGBTQ employee network. 

In 2023, Lululemon is contributing more than $1 million to the Trevor Project and Rainbow Railroad.

Crystal Head Vodka


Target partnered with a bunch of LGBTQ artists and queer-owned companies for its 2023 Pride capsule collection, which includes apparel, footwear, baby clothes and accessories, as well as music, movies and home decor.

We love this “Bien Proud” T-shirt from JZD, a queer- and Latinx-owned lifestyle brand run by Jen and Vero Zeano. It’s available in sizes XS to 4X, and in kids, toddler and baby versions too.

Target is continuing its long partnership with GLSEN, which creates affirming and accessible spaces for LGBTQ students, with a $250,000 donation for Pride month.


Calvin Klein

The front of this relaxed-fit cotton tee encourages spectators to “Show up for trans youth,” while the back salutes the Transgender Law Center, a legal nonprofit advocating for self-determination for all gender identities.

This year, Calvin Klein is donating more than $220,000 to the TLC, along with other LGBTQ organizations like PFLAG National and ILGA World.

The 2023 “This Is Love” collection also includes shorts, tanks, briefs, jockstraps, bralettes, sunglasses and more.

Johnson & Johnson

In June, a variety of Johnson & Johnson products will feature Care With Pride packaging,This 33.8 fluid ounce bottle of Listerine is adorned with rainbow flags and other Pride imagery.

Inside, it’s still the same antiseptic mouthwash, though, with a cool mint flavor and the ability to kill 99% of the germs that cause plaque, gingivitis and bad breath.

Other products in the Care With Pride campaign include Neutrogena Makeup Remover Wipes, Clean & Clear Morning Burst Facial Cleanser and OGX’s biotin and collagen shampoo.

Since 2011, Care With Pride has donated more than $1.5 million to LGBTQ advocacy groups. This year, the campaign is spotlighting Family Equality, which provides legal support for LGBTQ families. 

You can find the line on Amazon and at select Walgreens, CVS and Ulta Beauty locations.

You’re receiving price alerts for Listerine ‘Care With Pride’ Bottle

DC Comics

DC Comics is spotlighting more than 50 queer heroes (and villains) in this hardcover compendium written by Jadzia Axelrod (Galaxy: The Prettiest Star), with art by Paulina Ganucheau (Wonder Woman: The Adventures of Young Diana). 

Get the lowdown on Harley Quinn and Poison Ivy, Superman (Jon Kent) and Robin (Tim Drake), Batwoman, Dreamer and many more.

On May 30, the 104-page prestige comic DC Pride hits stores with stories featuring Robin, Flash, Green Lantern, Superman and many other LGBTQ characters.

DC Comics is continuing its partnerships with GLAAD, Family Equality, PFLAG, Human Rights Campaign and the trans advocacy group Flux.

You’re receiving price alerts for The DC Comics Book of Pride

Under Armour

These unisex slip-ons have an unmistakable rainbow pattern on the rubber outsole and tongue loop, and sport UA’s proprietary HOVR foam cushioning, which helps propel you forward while reducing impact on your joints.

Bungee cords over the midfoot offer a snug fit while allowing the shoes to remain breathable, comfortable and easy to get off and on.

The UA Pride collection for 2023 also includes training shoes, tees, tanks, shorts, sports bras and accessories.

Under Armour supports Unmatched Athlete, WorldPride and Rainbow Labs in their efforts to provide safe places for queer athletes to compete.

Yankee Candle

This three-wick candle made from a soy-wax blend has notes of peony, driftwood and amber and a burn time of up to 50 hours.

Yankee Candle is supporting Rainbow Railroad, which helps queer individuals worldwide seek safety.

You’re receiving price alerts for Yankee Candle ‘Love for All’ Candle

Glow Recipe

Keep your skin moist and supple with this toner, made with watermelon, cactus water extract and polyhydroxy acids to hydrate, exfoliate and reduce the size and appearance of pores.

Glow Recipe is donating $15,000 to the It Gets Better Project, in addition to $15,000 in product donations.


These swim trunks have a four-inch inseam, elastic waist and built-in mesh line, with the progress Pride flag stripe down the left leg and on the back pocket. 

Chubbies Pride collection also includes more swim trunks, briefs, overalls and hats.

For each item sold, $5 will be donated to Foundation 43, a nonprofit providing LGBTQ youth with access to effective mental health care and suicide prevention.

Psycho Bunny

Psycho Bunny has launched a special Pride T-shirt designed by store manager Michael J. Lopez with a rainbow-colored version of the menswear’s logo and the message to “Live out loud.”

All net proceeds will be donated to the OnePulse Foundation, which supports events, educational programs, and sponsorships for LGBTQ youth.

Roam Luggage

Take your Pride with you with this limited-edition carry-on from Roam, featuring a bold rainbow pattern on the front that ensures you’ll never lose it at the airport.

Measuring 22 by 14.5 by 8.5 inches, this 7.3-pound roller comes with a 100-day money-back trial and a lifetime guarantee on noncosmetic damage.

Roam is donating $100 from the sale of each piece to New Alternatives, which works to reduce homelessness among LGBTQ youth.

athletic brewing  rainbow wall

Athletic Brewing

Athletic Brewing is celebrating Pride month with this citrus-forward IPA named after the famous climb in Red Rock Canyon. The non-alcoholic brew is available in six-packs while supplies last.

All profits from sales of Rainbow Wall benefit organizations that support the LGBTQ community, like San Diego Pride and the Out Foundation, which works to remove barriers to participation in fitness.

Planet Fitness "You Belong" Tumbler

Planet Fitness

This 22-ounce double-wall stainless steel tumbler features an acrylic lid with a spill-proof slide closure.

The PF Pride line also includes tank tops, T-shirts, tote bags, hats and more.  

Planet Fitness will donate 100% of the profits from the line to the It Gets Better campaign, with a minimum donation of $10,000.

Rainbow Beauty Hydrate Body Butter

Tackle dryness and discoloration with Rainbow Beauty’s hydrating vegan body butter, available in a 5-ounce container. It blends the healing properties of cocoa butter, shea, and coconut for relief anywhere on the body. 

A portion of proceeds benefit the Los Angeles LGBT Center.


This Pride, the Canadian beauty brand launched a limited edition version of its Superfood Serum, a revitalizing formula that nourishes skin and promotes elasticity, while offering protection from drying and long-term damage.

One dollar from every purchase is being donated to Rainbow Railroad, which helps queer individuals escape violence and persecution in their home countries.


Satisfy your sweet tooth with this queer-owned ice creamery’s Pride treat. The Love Out Loud sammie features cheesecake ice cream with a strawberry swirl sandwiched between two rainbow-confetti sprinkle cookies.

This year, Coolhaus is making a $25,000 donation to GLAAD.

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