Posts tagged with: claims

Boost Mobile told to stop ad claims for 4G LTE unlimited data, streaming

Boost Mobile has been told to stop advertising messages that say it offers unlimited data, as well as SD and HD streaming for its 4G LTE plans. The National Advertising Division (NAD) made the recommendations after a challenge by AT&T,...

USITC to investigate Ericsson claims against Samsung for 4G, 5G gear

The U.S. International Trade Commission this week said it will investigate Ericsson allegations that Samsung infrastructure gear sold in the U.S., including 4G and 5G, infringes on some of the Swedish vendor’s patents. A notice of investigation, issued Tuesday, states...

T-Mobile’s 5G claims; Sprint deactivation and more: the top 10 FierceWireless stories in 2020

What a year it’s been. Early on, wireless carriers joined efforts to Keep Americans Connected and redeployed resources when work-from-home orders shifted traffic from urban centers to suburban and less populated regions. Throughout the pandemic, wireless remained an essential service, and...

T-Mobile again advised to stop 5G reliability claims, can keep touting coverage

In what was a partially successful appeal, T-Mobile has been advised by a national advertising review board panel to stop claiming that its 5G service is more reliable than competitors’, but doesn’t have to mention speed when talking up its...

T-Mobile’s Ray predicts 5G claims will haunt rivals

For years, T-Mobile suffered from poor coverage in the U.S. Now in the 5G world, it’s shouting from the rooftops about its coverage – again and again. At recent investor events, President of Technology Neville Ray took the opportunity to...

AT&T can keep ‘best possible’ claims for Wi-Fi, home internet

Comcast was unsuccessful in challenging AT&T’s claims that it provides the “best possible” Wi-Fi and other home internet service to its customers. The National Advertising Division (NAD), part of the BBB National Programs, determined evidence supported the claims, mentioned in...

T-Mobile told to tone down some post-merger claims

Some of T-Mobile’s claims about network prowess due to its merger with Sprint are OK in the eyes of the National Advertising Division (NAD), but the organization recommended T-Mobile modify other claims that made it sound as if certain benefits...

Verizon to stop certain ad claims of 5G coverage

Verizon has agreed to stop certain 5G ads after the National Advertising Division (NAD) determined some claims could mislead consumers about the carrier’s 5G availability and typical speeds. AT&T challenged Verizon in the context of two TV commercials, prompting the...