It’s almost Pride Month, when members of the LGBTQ community and their allies rock rainbow-colored swag and brands put a spotlight on diversity and inclusivity.
Of course, there’s a lot more to Pride than shopping. It’s important to stand up for LGBTQ friends and family, support queer-owned businesses and back leaders that oppose discrimination.
According to the American Civil Liberties Union, by May 22, there were already at least 490 anti-LGBTQ bills sponsored in state legislatures across the US this year. That’s more than twice as many as were introduced all of 2022.
The Pride offerings CNET has selected for 2023 — which include T-shirts, sneakers, watches, cosmetics and more — aren’t just awesome, they come from retailers that are giving a portion of proceeds (or just making substantial donations) to vital organizations like The Trevor Project, the Human Rights Campaign and Trans Lifeline.
Check out all the great Pride season merchandise below.
Apple’s new Pride watch band for 2023 integrates a rainbow of geometric shapes on a white base, and no two bands are exactly the same. Available in 41mm and 45mm sizes, the band is compatible with Apple Watch Series 3 and later models.
There is also a new Pride Celebration watch face and iPhone wallpaper available for download if you have iOs 16.5.
Apple is continuing its support of LGBTQ organizations like the Human Rights Campaign, the National Center for Transgender Equality and the Equality Federation Institute, a network of state-based advocacy groups.
This four-pack gives a colorful spin to Bombas’ best-selling cotton-poly triblock calf socks, with cushioned footbeds, antiblister tabs and a reminder to “bee proud” stitched on the inside.
Each purchase gives back to the Ruth Ellis Center, which provides resources in Detroit for young LGBTQ people experiencing homelessness.
You’ll definitely stand out from the crowd in this bold 100% cotton pullover with dropped shoulders. It’s covered in rainbows, hearts, clouds and Mickey Mouse icons, with “Disney Pride” emblazoned on the back in puff ink.
The Walt Disney Company supports LGBTQ nonprofits throughout the year, including the Ali Forney Center, the Los Angeles LGBT Center, PFLAG and Orlando’s Zebra Youth Coalition.
For Pride 2023, Dr. Martens collaborated with queer Japanese illustrator Fuyuki Kanai on a new edition of its classic 1460 boot. The Fuyuki For Pride 1460 presents manga-inspired drawings on a white leather upper, contrasted with pops of red across the welt stitch, aglets and AirWair heel loop.
Dr. Martens is continuing its sponsorship of the Trevor Project with a $200,000 donation.
Coach’s Pride collection for 2023 celebrates the iconic gay getaway of Fire Island with custom logos calling out mainstays like Cherry’s on the Bay, the Belvedere guest house, the Pines Pantry and the Blue Whale.
Designed by lead designer Bonnie Cashin, Coach debuted its iconic Cashin Carry in 1969, the same year as the Stonewall Uprising. Her namesake design is perfect for that weekend trip to the Pines or Cherry Grove: A buttery-soft leather tote with an open compartment, multifunction pockets and an easy magnetic closure.
Coach continues to contribute to the Hetrick-Martin Institute, the Point Foundation and CenterLink, a national network of LGBTQ Centers.
This limited-edition shave set includes a shimmering iridescent handle, three German-engineered blades, foaming shave gel and a travel blade cover — all in a special case with an original poem from queer poetSaeed Jones (When the Only Light is Fire).
For each set sold, Harry’s will donate $5 to the Trevor Project.
Abercrombie & Fitch
Available in sizes XXS to XXXL, this retro black sweatshirt pays tribute to Elton John’s classic 1973 double album, Goodbye Yellow Brick Road. With hits like Candle in the Wind and Bennie and the Jets, it was the out singer’s most successful release ever, selling more than 20 million copies and cementing his legendary status.
This year, A&F is celebrating the theme of “Pride Year-Round” by donating $400,000 to The Trevor Project, the leading crisis intervention nonprofit for queer youth.
Tom of Finland Vodka
Touko Laaksonen, aka “Tom of Finland,” is the godfather of gay erotic art, and his imagery continues to inspire artists, designers and others more than three decades after his passing.
Laaksonen’s impact is celebrated in this organic vodka made from wheat, rye and Arctic water distilled at Finland’s oldest distillery, Lignell & Piispanen. In 2020, Tom of Finland Vodka was named one of Wine Enthusiast’s 10 best vodkas and top 100 spirits of the year.
Five percent of sales benefit the Tom of Finland Foundation, which promotes Laaksonen’s art and legacy, as well as the message of tolerance for all.
Adidas partnered on a Pride collection with queer South African designer Rich Mnisi, whose motto is “Let love be your legacy.” This sleek black track jacket juxtaposes Adidas’ iconic triple white stripes with Mnisi’s colorful abstract shapes. Made with sweat-wicking Aeroready material, it’ll keep you dry no matter how worked up you get.
This year, Adidas is continuing its partnership with Athlete Ally, a nonprofit focusing on ending homophobia and transphobia in sports.
Baked by Melissa
This colorful 100-pack comes with orange, yellow, red, green, blue and purple vanilla cupcakes, as well as an assortment of cookies-and-cream, chocolate chip pancake, tie-dye, peanut-butter-and-jelly, triple chocolate fudge, red velvet, cookie dough, mint cookie, strawberry eclair, chocolate eclair, cookie butter and marshmallow cupcakes.
From June 1 to 19, Baked by Melissa is offering $20 off its “Rainbow Effect” 100-pack when you use code PRIDE.
All month long, 10% of net proceeds are being donated to New York City’s LGBT Community Center.
Levi’s is bringing the ’90s back with these super-long and baggy five-pocket denim shorts that pair with a matching “Radical Love” muscle tank.
With every purchase, Levi’s will make a donation to the international human rights group OutRight Action International.
Skittles turned its packaging into a canvas for five queer artists — illustrator Mady G, cartoonist Bianca Xunise, Chinese-born artist Zipeng Zhu and Philadelphia street artist Symone Salib — who have designed limited-edition Skittles Pride packs, available at select retailers nationwide until mid-July.
Each pack features a QR code that takes fans to the Skittles website, where they can learn from the artists about their work and why Pride matters.
Skittles will donate $1 for every pack sold to GLAAD in support of its efforts to combat homophobia and transphobia, with a maximum donation of $100,000.
Kind Snacks’ Pride bar is back, this time with milk chocolate and peanut butter, available in a convenient 12-pack.
The company is donating $50,000 to the Ali Forney Center, a New York organization helping LGBT youth experiencing homelessness.
You’re receiving price alerts for Kind Pride Bar
The alliance’s favorite droids, R2-D2 and BB-8, appear on this fun kid’s tee featuring the Star Wars logo in a rainbow-colored puff print.
The Walt Disney Company continues to support LGBTQ nonprofits worldwide, including the It Gets Better Project, the LGBTQ of Center Orange County, Famiglie Arcobaleno in Italy and Nijiiro Diversity in Japan.
This special edition of Fossil’s Everett watch incorporates the colors of the Pride and Trans flags, complemented by a stainless steel silver-tone 42MM case and 18MM bracelet. This unique timepiece can be personalized with engraving.
Fossil’s Love Unites collection also includes rings and a chain necklace. Since 2021, Fossil has donated more than $275,000 to The Trevor Project, which provides suicide-prevention and crisis-intervention services for queer youth.
Target partnered with a bunch of LGBTQ artists and queer-owned companies for its 2023 Pride capsule collection, which includes apparel, footwear, baby clothes and accessories, as well as music, movies and home decor.
We love this “Bien Proud” t-shirt from JZD, a queer- and Latinx-owned lifestyle brand run by Jen and Vero Zeano. It’s available in sizes XS to 4X, and in kids, toddler and baby versions, too.
Target is continuing its long partnership with GLSEN, which creates affirming and accessible spaces for LGBTQ students, with a $250,000 donation for Pride month.
It doesn’t get any bolder than these glittery platform heels inspired by Converse’s iconic Chucks. Available in inclusive sizing, they sport a color-blocked sole and rep the colors of the Pride Progress flag on the tongue, heel and Chuck Taylor All-Star patch.
Converse has donated $2.5 million to LGBTQ groups since 2015, including the It Gets Better Project, New York’s Ali Forney Center and the Bagley Center in Boston.
DC Comics is spotlighting more than 50 queer heroes (and villains) in this hardcover compendium written by Jadzia Axelrod (Galaxy: The Prettiest Star ) with art by Paulina Ganucheau (Wonder Woman: The Adventures of Young Diana).
Get the lowdown on Harley Quinn and Poison Ivy, Superman (Jon Kent) and Robin (Tim Drake), Batwoman, Dreamer and many more.
On May 30, the 104-page prestige comic DC Pride hits stores with stories featuring Robin, Flash, Green Lantern, Superman and many other LGBTQ characters. DC Comics is continuing its partnerships with GLAAD, Family Equality, PFLAG, HRC and the trans advocacy group Flux.
You’re receiving price alerts for The DC Book of Pride
This Pride, adorn your feline ally in rainbow regalia with this fun combo. The crown comes with an adjustable drawstring for a snug but comfortable fit around the chin, while the cape is secured with an adjustable Velcro snap.
PetSmart is making a $200,000 donation to GLSEN, which advocates for LGBTQ youth in grades K-12.
These unisex slip-ons have an unmistakable rainbow pattern on the rubber outsole and tongue loop, and sport UA’s proprietary HOVR foam cushioning, which helps propel you forward while reducing impact. Bungee cords over the midfoot offer a snug fit while allowing the shoes to remain breathable, comfortable and easy to get off and on.
Under Armour supports Unmatched Athlete, WorldPride, and Rainbow Labs in their efforts to provide safe places for queer athletes to compete.
This three-wick candle made from a soy-wax blend has notes of peony, driftwood and amber, and a burn time of up to 50 hours.
Yankee Candle is supporting Rainbow Railroad, which helps queer individuals worldwide seek safety.
You’re receiving price alerts for Yankee Candle ‘Love for All’ Candle
Psycho Bunny has launched a special Pride t-shirt designed by store manager Michael J. Lopez with a rainbow-colored version of the menswear’s logo and the message to “Live out loud.”
All net proceeds will be donated to the OnePulse Foundation, which supports events, educational programs, and sponsorships for LGBTQ youth.
Tackle dryness and discoloration with Rainbow Beauty’s hydrating vegan body butter, available in a five-ounce container. It blends the healing properties of cocoa butter, shea, and coconut for relief anywhere on the body.
A portion of proceeds benefit the Los Angeles LGBT Center.